Houzz put together a nice how-to article targeting home owners who want to photograph their house before selling or renting (the above is an example of a BAD interior shot!).
For us in “the industry”, these tips are applicable as well as actionable. With Pinterest, Houzz, Facebook and our own websites, interior shots have become the face of our work. They’re our entire marketing and advertising departments. Either paying for interior shots of your work or spending the time and energy to learn to do it right has never been more important. Check out all the tips here.